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about
serafini

The tradition of metalware was a passion of Mr. Paul Serafini who decided to start his business for metal products for homes as well as shops in 1946.

Paul Serafini’s son Andreas Serafini has been managing the business for several decades already. He made the decision to take the business to Hong Kong in 2008 for continuous growth in the Asia Pacific region. Mr. Serafini led the company to new business segments with his engineer and business expertise.

Today the Serafini Group has two major pillars of business segments. The first one is business solutions which comprise interior shop systems that are used by leading brands worldwide. The second pillar includes exterior and interior designer items.

The company works with an international team of experts of business consultants, designers as well as architects in order to generate a constant flow of innovative concepts. A very competent engineering team in Germany executes those ideas into real products.

At serafini people share the same passion for creating unique products for their business partners and for your home.

Hong Kong is the headquarter for Asia’s Pacific business of the Serafini Group. The brand serafini is already active in various countries worldwide and continuous business development in this part of the world can only be guaranteed with local experts on the ground.

OUR GROUP

Paul Serafini GmbH & Co. KG

Paul Serafini GmbH & Co. KG has two major pillars of business segments.

The first one is about business solutions which comprise interior shop systems that are used by leading brands worldwide.

The second pillar is simply for your home. These products include exterior and interior designer items.READ MORE

serafini projects GmbH & Co. KG

serafini projects offers more than just business furnishing: Individual to the customer tailored, process-optimized full-service packages ensure a trouble-free and uncomplicated project implementation. For our customers we provide extensive contractor services from concept design to manufacturing to turnkey handover.READ MORE

Serafini Asia Pacific Ltd.

Serafini Asia Pacific Ltd. started its business in Central, Hong Kong in 2008. Known as the city of skyscrapers for architects Hong Kong is the perfect choice for the business development of the serafini brand.

With several projects running in Asia Pacific, the brand expansion of serafini has been a success story.READ MORE

WHY CHOOSE US

“Made in Germany” is an important element of the serafini brand. It delivers according to exact requirements. In today’s globalized business the label continues to be well-respected and it remains a significant reason  why customers buy products by serafini.

Products by serafini are designed up to the highest standards. The company’s headquarter in Iserlohn, Germany has a complex engineering & quality department. Additionally external design consultancy firms continuously develop new product lines for the serafini brand.

Serafini Group has been the long-term business partner of several leading international brands from Europe as well as from Japan. The company in Germany cooperates with experts in entire Europe and has a branch office in Hong Kong for Asia Pacific region since 2008. Serafini can guarantee a detail minded and internally competent support for their business partners.

OUR PRODUCTS